We run the whole thing — strategy, ads, content, social and lead generation — and for hospitals, we go one step further and help control what happens after the lead comes in.
A single free OPD camp, filled by the campaigns we ran
More marketing isn't always the answer.
Most businesses arrive asking for more leads. Often the leads were never the problem. The positioning is unclear, so the wrong people respond. The funnel loses them between the ad and the phone call. Nobody follows up on day three.
Nothing is measured past the click, so the same budget gets spent again next month on the same result. Spending more on a broken process buys you more of the same outcome, faster.
That's where Spark Strategy comes in.
What we do
01 / Growth
Marketing that moves the business.
Built around what your team can actually follow up on.
A hospital's growth problem is never only a marketing problem. Patients have to be reached, qualified and converted — and then the referral behind them has to be verified, approved and paid without leaking money on the way out. We work on both halves, because in practice they are the same system.
Marketing
Patient acquisition
Campaigns
Lead qualification
Content
Social
Systems
Referral verification
Approvals
Payout control
Audit trails
Reporting
Referral & payout control
Know where every referral came from. Know where every payout went.
The system sits alongside your existing HIMS as a control layer — nothing is migrated and nothing is replaced. It governs the part your HIMS was never built to handle: who introduced the patient, what they are owed, who approved it, and whether the money actually reached them.
01Referral
02Verify
03Approve
04Payout
05Proof
06Audit
Referral ledger — sample branch01–15 Aug
RF-4821₹1,840
PRO — A. Verma
Paid · OTP
RF-4822₹4,290
Dr. S. Nigam
Approved
RF-4824₹2,715
PRO — R. Yadav
Verifying bill
Illustrative interface — sample data
Keep your HIMS. This is the layer it doesn't have.
Referral payouts are typically run on WhatsApp, Excel and a register. That holds until someone asks about a payment made four months ago — and there is no answer, only recollection. Every step closes before the next opens, and the record stays searchable permanently.
In one month, a hospital group identified ₹3,23,890 of referral payouts it could not reconstruct — the process depended on WhatsApp and memory. The issue was not missing money. It was that nobody could show where it had gone.
Cash delivery
Your hospital paid the cash. Can you prove who received it?
Calculating what is payable is the easier half. The harder question is whether the money reached the person who was entitled to it. Cash can pass through several hands, a manual signature can be disputed, and an old voucher is difficult to verify months later.
Payouts are released against an approved entitlement, tied to a named recipient, and confirmed with an OTP at the moment of handover. The transaction carries its own evidence from that point on.
Cash handoverVerified
Enter the code sent to the recipient's registered number
482915
RecipientDr. — verified
AgainstApproved entitlement
✓ Payout recorded with proof
01Approved entitlement
02Named recipient
03OTP at handover
04Proof captured
The OTP is one control inside a verified payout chain, not proof of identity on its own. What does the work is the control architecture around the payment — who was entitled, how much was approved, who released it, how it was authenticated, and what happened afterwards.
Questions management should be able to answer in minutes.
How much referral payout was approved this month?
Who approved it, and which patient generated it?
Was the underlying bill verified?
Who collected the cash, and was the recipient authenticated?
Can you prove it six months from now?
How many payments are currently disputed?
Where the answer is a search through old WhatsApp messages, that is the problem this was built for.
Why it exists
Built inside hospitals, for hospitals.
This did not start as a product idea. It was built inside a working multi-branch hospital group that had lived with the problem for years and could not find anything on the market that solved it properly — disputed referrals, payouts nobody could reconstruct, and an owner pulled into settling small disagreements personally.
It runs in daily use in that group today. It is now being opened to a small number of hospitals facing the same problem.
What it is built to stop
Two PROs claiming the same patient
Referrals traced through WhatsApp history
Bank details that don't match the doctor's name
Verbal approvals nobody can reconstruct
Legitimate payments delayed by manual checking
The owner settling payout disputes personally
Built for
Private and multi-speciality hospitals
Groups running multiple branches
Hospitals with PROs and field marketing teams
Hospitals paying referral-based incentives
The conversation is usually with the owner, MD, director, CFO or administrator — the person who carries the cost when the process goes wrong.
Where to start
A free referral & payout process audit.
Before any demo or pricing conversation, we map how your hospital handles this today — lead registration, referral ownership, doctor records, patient matching, bill verification, referral calculation, cash approval, cash delivery, bank payments, disputes and audit evidence.
You get a clear picture of where the gaps are, whether or not you go further with us.
Patient leads generated for a multi-specialty hospital group — a blended ₹64 per lead across 36 campaigns.
Selected work
01 / Healthcare
Multi-specialty hospital group
Two locations — the camps were full of form-fills but the OPD stayed empty.
The problem
The numbers looked great on paper. The reality was a call centre burning its whole day chasing people who were never going to show up.
What we did
We put the qualifying questions right into the form, in Hindi — so people filtered themselves in their own language before the call centre ever picked up. Then tighter targeting, a higher-intent form, constant testing, and a follow-up rhythm the team could actually keep.
The result
2,759 patient leads across 36 campaigns at a blended ₹64 each — and, more importantly, leads worth calling. Less time wasted, more people through the door, and a system that now runs the same way across both locations.
Patients queuing at the camp — the demand these leads turned into
Meta Ads ManagerLifetime
2,759Patient leads · 36 campaigns
Avg cost per lead₹64
Amount spent₹1,75,586
Form typeInstant · Hindi
Figures from Meta Ads Manager
02 / Education
Preschool brand
One social account pulling double duty: filling seats and hiring teachers.
The problem
A preschool has to reach two very different audiences at once — parents and teaching staff. Treat them as two separate jobs and both get done halfway.
What we did
One social strategy doing both jobs at once — admissions and everyday school life for parents, hiring posts for staff, all on a single steady rhythm.
The result
Admission enquiries and job applications now come in through the same channel — one post alone reached 5,543 people and pulled 14,197 views, so the school leans far less on walk-ins and word of mouth.
Instagram InsightsPost
5,543Accounts reached · one post
Views14,197
CarryingAdmissions + hiring
ChannelSingle account
Figures from Instagram Insights
Services
One team for your marketing, end to end — from the first idea to the leads in your inbox.
01
Lead Generation
Facebook, Instagram and Google ads that bring in real enquiries — not just clicks your team can convert.
02
Social Media Management
We run your pages day to day — planning, posting and replying — so they stay active without you chasing it.
03
Content & Creative
Reels, graphics and words made for your audience — nothing recycled, nothing generic.
04
Influencer Management
We find the right creators for your brand and budget, and handle the whole thing end to end.
05
Campaign Strategy & Promotions
Where to spend, who to target and what to offer — planned before a single rupee goes out.
06
Strategic Advisory
Positioning, growth planning and honest advice for the bigger calls — not just the next campaign.
Who we work with
Hospitals
Healthcare professionals
Educational institutions
Growing businesses
Why Spark
We sit between strategy and execution.
Think
Understand the business before recommending the channel.
Build
Turn strategy into campaigns, content and systems.
